I’ll call this a movie today, and share Nate O’Brien’s “A Complete Guide to YouTube Growth”. Actually the formal title is “How I Gained 800000 Subscribers on YouTube.”
Youtubing in a sense has replaced blogging, since about 2013 or so, as something that you might make a living out of if you’re good enough, well, like Pew Die Pie.
He gives an interesting discussion of the importance of non-verbose thumbnails (as opposed to video titles).
There are two things you need: production quality, which O’Brien talks about (I would lose the “sweater weather” mug), and expertise in a subject matter.
Some channels get successful without political controversy. Look at John Fish (Harvard college channel), Max Reisinger (running a clothing business as a teenager). That’s because they are appealing to start with and are addressing the issue of how to succeed at things without blatant salesmanship or manipulation. There is a need, however, to address how to adapt to severe problems in the outside world, such as COVID now.