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| Philadelphia 2018 |
I’ll call this a movie today, and share Nate O’Brien’s “A
Complete Guide to YouTube Growth”.
Actually the formal title is “How I Gained 800000 Subscribers on YouTube.”
Youtubing in a sense has replaced blogging, since about 2013
or so, as something that you might make a living out of if you’re good enough,
well, like Pew Die Pie.
He gives an interesting discussion of the importance of non-verbose thumbnails (as opposed to video titles).
There are two things you need: production quality, which O’Brien
talks about (I would lose the “sweater weather” mug), and expertise in a
subject matter.
Some channels get successful without political controversy. Look at John Fish (Harvard college channel),
Max Reisinger (running a clothing business as a teenager). That’s because they are appealing to start
with and are addressing the issue of how to succeed at things without blatant salesmanship
or manipulation. There is a need, however,
to address how to adapt to severe problems in the outside world, such as COVID
now.
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