“Lemmino” has a short film “Cicada 3301: An Internet Mystery”,
about a bizarre Internet treasure hunt – actually three of them, the first of
which started in January 2012.
The treasure hunt consisted of problem-solving problems on
4chan, sometimes leading to obscure websites, some of them on the Dark Web, and
making at least one physical trip to find an object with a QR code to be
scanned (rather like a paper wallet for cryptocurrency).
Some of the clues were in some specific books, like “Self-Reliance”
and “Liber Primus”.
It is unclear what the purpose of the exercise was, other
than to assemble a team of super-smart people.
I remember that the old Howdy Doody show had a "treasure hunt" in the real (cartoon) world.
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