At some points, the company seemed to be trying to control everything the Leto brothers did, with supposed "360 contract logic". That explains the pseudonym for the director. I've never had an advance for any work, but imagine if a company tried to control my blogs and the content of my own books. It sounds unbelievable.
Just tonight on the CBS Grammys, the awards a mentioning producing successful music releases independently without record labes and still getting the audience numbers. That's what this movie is all about!
Leto appeared himself (a man again) at the Grammy's to announce the appearance of a performance of "One" by Metallica from his band (from "This Is War"?)
Don't confuse this film with the Belgian experimental horror thriller "Artifacts", reviewed here March 20, 2014.